AT&T TV launch
The task
Led copywriting for the att.com launch of AT&T TV, aligning with the broader Famous Mouths campaign running across TV and social. My focus was on clearly articulating product benefits across all digital placements on att.com.
The outcome
Delivered a high-performing landing page that showcased AT&T TV’s key RTBs in a clear, compelling way. By the end of Q1, sales exceeded target by 15%.
AT&T TV + Father’s Day
The task
Create a placement on the AT&T Father’s Day Gift Guide to promote AT&T TV. This was also a branding opportunity, so the focus was on short, snappy copy to highlight the product.
The result
A llight-hearted placement that highlighted the AT&T TV RTBs while also aligning with our pivoted brand message to encourage customers to stay home during the pandemic.
AT&T TV package page updates
The task
Re-write the AT&T TV Package descriptions to allow customers to better identify the which package is the right choice for them.
The result
The variations in the packages are minimal, so I had to pick out and highlight the key features and channels for each package.
