Detail-oriented senior digital copywriter and storyteller with over a decade of experience crafting compelling narratives that connect with audiences and drive impactful results.

Professional experience

AT&T, New York I Senior Digital Content Writer

April 2018 – Present

Working on upper funnel pages on www.att.com.      

  • Copy Lead for the annual Apple device launch, managing a team of writers to create Apple approved copy for att.com. I have streamlined workflows to accelerate delivery timelines for the copy team and achieved first-to-market status for four consecutive years.

  • Serve as the primary writer for episodic campaigns, including large revenue-drivers such as Black Friday, Holiday, and Back to School, and smaller initiatives like March Madness and summer travel. Wrote engaging, creative, and on-brand copy that aligns with the broader messaging strategy for use across digital assets.

  • A key contributor to the AI Innovation Team, focused on promoting awareness and adoption within the Creative Studio.  I have developed prompts, guidelines, and training sessions to empower writers with AI integration skills. 

  • Partner with cross-functional teams, including marketing, PR, product, and legal, to align messaging strategies and adapt to evolving business needs.

  • Contribute to leadership-driven projects like AT&T’s Covid Digital Response Playbook.

  • Collaborate with writers, designers, and content implementors to ensure polished, cohesive content that reflects AT&T’s brand values and resonates with our audience.  

  • Juggle multiple projects and deadlines. 

FREELANCE, New York I Writer

April 2017 – Present

Worked remotely with various brands, including:

  • VIACOM Wrote internal newsletters highlighting CSR activities.

  • ZEMOGA Wrote and edited email campaigns for the UCLA account.

  • BUSINESS INSIDER Pitched, researched, wrote, and edited articles as a contributing writer.

 

LINDBLAD EXPEDITIONS, New York I Freelance Copywriter

April 2017 – Sept 2017

  • Wrote weekly sales emails to promote Lindblad Expedition’s unique travel experiences.

  • Supported brand campaigns and collaborated on website updates and printed materials to maintain a unified voice and visual identify.

VIRGIN MEDIA, Birmingham UK I Digital Copywriter

Sept 2015 – May 2016

  • Crafted engaging marketing copy across digital channels, ensuring alignment with Virgin Media’s distinctive tone of voice.  

  • Partnered with the Brand Team to evolve style guides and messaging strategies, ensuring consistency and impact across platforms.

  • Collaborated with UX and design to deliver thoughtful content tailored to customer journeys.   

BLUE CHILLI GROUP, Birmingham, UK I Copywriter

Feb 2012 - Sept 2015

  • Worked across print and digital channels for clients including Bosch UK and York Fitness.

  • Produced B2B and B2C content across digital and print channels, including e-commerce sites, social media, emails, and SEO pages.

  • Acted as Project Manager for copy accounts, coordinating client communications and ensuring timely delivery.

  • Adhered to strict brand guidelines and maintained consistency and quality across diverse campaigns.