Apple device launch
The task
Create announcement and offer copy for the semi-annual Apple launch across the entire AT&T site.
The process
Apple launches happen quickly and have an incredibly tight turnaround. I am tasked with writing copy that effectively communicates why customers should buy from AT&T, while also adhering to Apple’s guidelines.
The result
I created copy for multiple placements on multiple pages, and we were first-to-market with our ‘Coming soon’ message.
